Clients - Kaijie E-commerce - Delighting the Business

A trust-worthy partner for the world’s famous brands

Kaijie looks forward to creating a wonderful future for e-commerce together with you.

PARTNER BRANDS

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Pet

Food

Beauty

Health

Infant & Mom

New Retail

Brands Now and Ever Served

CLASSIC CASES

Click on the brands to learn more

Mondelēz

Product and Marketing Innovations Spur the Growth in Sales

S

PIVO

T

Strategic Planning

Model Upgrade

Product Innovation

Brand Identity

Value Marketing

Omni-Channel Collaboration

Business Transformation

Brand Overview

Mondelez is a well-known snack food brand in the world. Mondelez China owns many brands known and loved by Chinese consumers, such as Oreo and Chips Ahoy, winning high brand recognition. Kaijie E-commerce and Mondelez China formally established the Tmall flagship store operation and Tmall supermarket e-commerce channel of Mondelez at the end of 2013.

P

Product Innovation

● Consumer Insight Follow consumer’s change from taste demand to interest demand, fully meet the DIY spirit and self-expression needs of young consumers.

● C2B Reverse Customization Give consumers opportunity to create and innovate. Through the pop-up window H5 on Taobao, consumers can choose the biscuit packaging pattern, write the message, and place an order on their own needs.

V

IP Crossover Marketing

● Consumer Insight In combination with hot spots of Chinese traditional style and culture, Mondelez conducted IP cooperation with the Palace Museum; launched the Oreo X Palace IP joint dessert on Super Brand Day 2019, and integrated KOL resources inside and outside Tmall, online community websites and offline scenarios, with content marketing methods, to increase the brand turnover.

Effect

This product innovation captured the eyes of consumers and achieved sales breakthroughs. The sales of Mondelez’s Tmall flagship store increased 31% year-on-year in 2019, ranking first in Tmall sandwich biscuit category.

Nature Made

Occupy Brand Mind + Full Link Distribution System to Drive Business Growth

S

PIVO

T

Strategic Planning

Model Upgrade

Product Innovation

Brand Identity

Value Marketing

Omni-Channel Collaboration

Business Transformation

Brand Overview

Nature Made is a famous health care brand in the United States. In February 2014, Kaijie E-commerce officially established a omni-channel strategic cooperation with Nature Made.

I

Brand Identity

● Brand Evaluation Combined with the market environment and competitive products analysis, clearly define the image and target message the brand should establish among and deliver to target customers.

● Brand Value Promotion Through brand value building, utilize online livestreaming, World Heart Day activity and other activities to create a professional and reliable brand image, form a difference with competing products, and drive the sales growth of relevant categories.

O

Omni-Channel Collaboration

● Omni-Channel Collaboration Taking online store as the starting point, open different distribution channels through different product portfolios, gradually control the supply chain in the Chinese market and expand channels, such as opening the Tmall flagship store and developing new distribution agents on other Ali platforms.

Effect

It won the hearts of consumers with a user repurchase rate of over 30%, ranking top 10 among all health care products. From 2015 to 2018, its compound growth rate of online sales had exceeded 80% for three consecutive years.

KFC

Provide Members with a Digital Field of the Whole Scene and Enable Physical Stores to Improve Their Efficiency

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PIVO

T

Strategic Planning

Model Upgrade

Product Innovation

Brand Identity

Value Marketing

Omni-Channel Collaboration

Business Transformation

Brand Overview

KFC is a subsidiary of Yum China Holdings, Inc.. Kaijie E-commerce formally established strategic cooperation with KFC on e-commerce channel in 2016. By building a membership flagship store in Tmall, with digital coupons as the core product, it started a new retail business ecology that can be recognized, touched and operated.

V

Value Marketing

● Refined Group Operation

● Construction and Operation of Membership System Taking digital tools to realize refined group operation (including person-goods matching, membership system building, etc.).

O

Omni-Channel Collaboration

● Universe Ecological Marketing Opened the coupon business in e-commerce omni-channel including membership mall of KFC app, Koubei virtual store, WeChat mall, and Pocket Fried Chicken applet on WeChat;
interconnected the public and private sectors to realize the perfect combination of the online and offline consumption experience interaction scenes, continued to activate membership and improve membership penetration through offline Tmall Club experience stores and flash mob activities in small-town and rural markets.

Effect

It provided members with the full-scene digital field domain, improving the revenue per square meter of physical stores. Meanwhile, with innovative mode, it opened up the business battlefield of physical commodities. KFC’s Tmall flagship store ranked first in the local living category on November 11, 2019, becoming the first Tmall brand in the local life industry to break the RMB 100 million sales volume.

GOO.N

Successful Practice of S-PIVOT under Digital Strategy

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PIVO

T

Strategic Planning

Model Upgrade

Product Innovation

Brand Identity

Value Marketing

Omni-Channel Collaboration

Business Transformation

Brand Overview

GOO.N is a well-known papermaking enterprise in Japan. It has three major product lines of baby diapers, adult diapers and high-end paper products. Kaijie E-commerce is responsible for the formulation and implementation of GOO.N’s e-commerce channel strategy in the Chinese market. From 2016 to 2018, the compound annual growth rate of GOO.N on all platforms of Ali exceeded 70%.

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S-PIVOT

● Strategic Planning Promoted the brand image with high-end products and improved sales with mid-end products; arranged the localized supply chain in advance to enhance its ability to resist risks; actively expanded product categories and developed other businesses such as facial tissue.

PIVO

● Digital Operation Based on the FAST model and the GROW model, we used digital marketing tools such as data bank and strategy center to continuously attract new customers, strengthen the repurchase rate of old customers, and expand the assets of the brand’s operational population.

T

● C2B Reverse Customization To satisfy consumer’s demand, we launched light Huaxinfeng series for summer and limited light, breathable and warm Guangyu series for winter, so as to obtain new customers with innovative products.

Effect

Market leader in high-end diapers
One of the few foreign diaper brands that have consistently maintained market share growth

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